What is Digital Marketing?
What is digital marketing?
For those of us who live and breathe in the world of digital marketing, we have long known how effective digital marketing can be. You will get results that you cannot get anymore from traditional marketing methods.
Before you begin, you need to know who your ideal customer is, where they are, and what they will buy. Download our tried-and-true customer avatar worksheet for free now and an illustration to whom to sell to.
Digital Marketing Is Just Marketing ...
But if you’ve never used digital marketing, it might seem like you’re taking a big step into an unknown territory. There is a lot of baffling new tactics, people keep talking in shorthand, and funnels seem very important.
You must know in advance. You are taking a big step in the direction of business success.
Print ads, broadcast ads, and direct mail may look exciting, but with today’s connected consumer, these techniques don’t have much impact on traffic numbers, sales volume, or order values.
This is why successful companies rely on digital marketing.
So I’m here to tell you what digital marketing is, how it’s done, and how you can take advantage of these techniques that have been proven to increase sales and boost profits.
Defining Digital Marketing
Let’s start with the basics …
What is digital marketing?
Digital marketing is the process of promoting and selling products and services by making use of internet marketing methods such as social media marketing, search marketing, and email marketing.
This is the official definition.
But honestly, digital marketing is just marketing.
Rule number 1 in marketing is to make the right offer at the right time and in the right place. You need to communicate with your customer wherever they are.
It’s no surprise that today’s consumers are online: hanging out on social media, staying up to date on news sites and blogs, and searching online when they have a need.
That’s why, for better marketing results, you need to be online too—getting people’s attention, building interest in your products and services, and driving sales with digital marketing.
And it works so well, marketers don’t think of it as an alternative to “traditional” marketing. They’re just excited about the results they’re able to generate.
How Digital Marketing Works
Digital marketing works by creating touch points, or points of interaction, in a variety of digital channels—like Facebook, search engines, email, and YouTube—to build a relationship with prospects.
Continue with us to get : your digital marketing strategy ( customer value trip)
All of these touches build familiarity and trust, so when people are finally ready to buy, they look to you first.
But there’s more to it than that.
Rule #1 in marketing is to make the right offer at the right time in the right place.
Digital marketing isn’t only about “being there” when your customers are ready to buy. It’s about creating the desire to buy and persuading them to buy sooner (and possibly more often).
It’s also about being more than a merchant. Through digital marketing, you can actually become a guide and a trusted friend—so when you make a recommendation, people are eager to listen (and buy).
What does this look like?
Let’s look at a couple of examples.
Say you decide you need a new juicer. Typically, when you start thinking about buying something, you don’t run to the store and buy the first product you see. You do some research first.
You begin by searching the Internet to learn what your options are.
Digital Marketing Example Of Google Search For Juicer
In the beginning, you are looking for the best brands and the best prices. Once you have an idea of your options, you search for reviews, ask friends and family for their opinions, compare features, and evaluate case studies.
This is one scenario. Another email can start.
Suppose you signed up to receive emails from a blog talking about natural health. One day, they sent you an email with a link to an article with recipes for juice. You click and read the article and realize your juicer won’t be dealing with the leafy greens they recommend.
Conveniently, in the article there are links to juicers that can do the job …
Digital Marketing Example For A Blog About Buying A Juicer
… and you are intrigued. But you are not ready to buy yet. You still want to research before purchasing.
Just like I did in the first scenario, I started searching the internet …
… price comparison …
An example of digital marketing in search of a specific brand of sap
… Read Reviews …
An example of digital marketing for SAP reviews
… and search for expert opinions …
An example of digital marketing for expert reviews
Only when you feel you have enough information will you buy – usually from the brand that gave you the best information.
(Note: Before you start, you have to know who is your ideal customer, where is, and what will buy. Follow us until you download the symbolic work paper that is experimenting and explaining to those who sell.)